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Resume

CONTENT MANAGER
CORPAY | 2021 - PRESENT

  • Manage contractors and agencies to create and publish deliverables for sales and marketing stakeholders

  • Strategize content that creates an impact for sellers and product users alike

  • Manage all content projects and requests ensuring quality and timeliness 

  • Audited and transitioned all resources from two legacy websites to a new CMS 

  • Optimize content organization on company website and in the sales content repository

  • Manage social media strategy and contractor keeping to brand standards and increasing engagement 

 

Regularly Utilize: HighSpot, G2, Contentful, Capterra, Google Suite

OWNER/CONSULTANT
SARAH MICHAEL CREATIVE | 2019 - PRESENT

  • Collaborate with businesses of different sizes to meet their content and creative needs 

  • Craft blogs, podcasts, and case studies via SME interviews

  • Build websites and site maps for business based on the business needs and bandwidth

  • Optimize existing websites and content to find opportunity for improvements

  • Create brand guidelines and strategy to help clients strengthen their presence in the market

Regularly Utilize: Canva, Squarespace, Wix, Social Platforms

CONTENT MANAGER
TREND CAPITAL | 2019 - 2020

  •  Managed content for five blogs, websites, and entities.

  • Monetized content and created affiliate partnerships based on SEO research

  • Orchestrated social media campaigns to increase website and blog traffic

  • Strategized monthly content plans for each property

  • Coordinated content needs with contractors

  • Increase traffic over 70% year-over-year for each property
     

Regularly Utilized: Ghost, WordPress, Social Media Platforms, Asana

DIGITAL CONTENT CREATOR
WESTLAKE PRODUCE | 2016 - 2019

  • Marketed niche content to buyers via digital publication

  • Synthesized complicated industry information into consumer-friendly newsletter

  • Engaged with several departments in order to create cohesive messaging

  • Researched industry trends to create relevant, timely content

  • Wrote compelling copy, appropriate to the audience, while maintaining consistent branding

  • Ideated innovative campaign concepts to increase email CTR

Regularly Utilized: Microsoft Suite, MailChimp, Skype

ACCOUNT MANAGER
MAZAMA MEDIA | 2015 - 2016

  • Created unique, compelling social media content

  • Became an expert in over 20 specialized industries in order to create relevant content

  • Engaged with business stakeholders daily

  • Assured that social media content was aligned with brand standards and business needs

  • Adopted Six Sigma/Lean culture to enhance productivity

  • Utilized beta social media features and programs

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Regularly Utilized: Facebook, Facebook Ads, Instagram, LinkedIn

OTHER RELEVANT EXPERIENCE

Event and Service Specialist - Von Ebert Brewing (2018-2019)

Provided assistance with brewery social media content

Administrative Assistant - Portland State University (2018)

Managed Hatfield School of Government website and social media profiles
 

Program Assistant - ASP, Chico State

Created and executed marketing plans for 30+ events on the Chico State Campus

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